Page 48 - 영자신문최종

Culture

also Koreans must have felt a mix of familiarity and unfamiliarity contained in the fusion
Gukak music.

What's also unique about the video is the costumes of the characters. In the video in Seoul,
a figure dances while wearing a red suit and a general's helmet. His colleagues are also
in unusual clothes. One of them wears a hanbok vest on top of an athletic suit made by a
foreign brand, adorned with rubber shoes and a gat. The characters in “Feel the Rhythm of
Korea: Busan” are all wearing Western-style suits, haenyeo hats, and goggles. The harmony
between the West and the East is a great attracting feature of this video.
The choreography of the dancers in the video also went viral thanks to their addictive dance
moves. The dancers in the promotional video in Seoul dance with their legs bent and then
stretched out. It is similar to the Western “locking” style of dancing. Locking is a kind of street
dance that was popular in the 1970s in the United States. While locking, they also do a
movement quite similar to a “RioWalk.” The scene shows strange Western dance moves with
familiar Seoul attractions in the background, making for an impressive sight.
The videos were a lot of fun. A Buddhist monk dances while sweeping at Haedong
Yonggungsa Temple in Busan. The production team could not cast all the people, so many
citizens were invited to the shoot as well. Like a few taxi drivers in front of Busan Station,
citizens who were watching the shoot were naturally included in some of the shots, adding to
the fun.
Chung-seop Oh, the head of the brand marketing team at the Korea Tourism Organization
and organizer of “Feel the Rhythm of Korea,” said, “Tradition says that no one enjoys a
museum.” Now, we have to bring tradition to the modern era, reinterpret it, and enjoy it. This
led to the creation of the “Feel The Rhythm of Korea” campaign.

48 + Eunoia