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the Market for Advertisements in
the Future
Ko Eun-Jin
"Ad tech" refers to high-tech advertising feel new things for themselves, their popularity
that combines information and communication will only increase as the years go on. These two
technologies. It is also a smart way to expose new technological realities, AR and VR, may seem
people to ads, enhancing their effectiveness. similar and may be a little confusing, but are not
Predicting rapid growth in the advertising very complex concepts and function different in
technology market is beyond question. A German regards to fantasy and reality.
global statistics agency Statista1) expected the
total amount of digital advertising in the global Virtual reality uses contents in a virtual space,
market to rise from $229 billion in 2017 to $336 not in reality, and the user is completely blocked
billion in 2020. As the digital advertising market from the real world, maximizing their experience
grows, so will advertising technology. in the digital world. In other words, virtual reality
is a technology that wishes to stimulate the
Recently, VR (Virtual Reality) and AR (Augmented five senses of the human body (visual, auditory,
Reality) have drawn the attention of marketers olfactory, palate, tactile2)) in order to provide an
and advertisers. They have been receiving environment that does not exist in reality, thus
attention since the technical specs and size of simulating a situation that is difficult or impossible
their markets have also grown rapidly. Given to experience in real life. Virtual reality gives users
that both visual technologies are widely used to a positive experience by providing them with a
provide ways for consumers to experience and strong digital presence and power over physical
time and space. Virtual reality is widely used in
_________________________________ digital video advertising and games these days,
1) Statista 독일의 글로벌 통계 전문기관 and it is expected to be used for 3D advertising in
2) visual, auditory, olfactory, palate, tactile 시각, 청각, 후각, 미각 ,촉각 the future.
36 MYEONG-SHIN GIRLS' HIGH SCHOOL AR allows us to experience new things by
overlapping virtual contents with the real world
that we see. By synthesizing and presenting
virtual objects in the real world, AR tries to create
objects as if they exist in everyday life. Because
