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2019 Eunoia

AR, which is implemented using mainly a user's technology where some products cannot be
smartphone, is a technology that complements advertised without the use of AR.
the real world, personalized marketing can be
implemented in real time based on location. Advances in advertising technology have
expanded the advertising experience, changing
Unlike virtual reality, which has a high degree traditional advertising and strengthening
of immersion3) but a low sense of reality, AR has companies’ interaction with consumers. However,
the advantage of being based on the real world, there is still plenty of room for improvement.
so it can create a more vivid digital experience Future ads utilizing new advertising technologies
and connect people with information that helps will need to move toward enriching the consumer
them in the real world. For example, Pepsi4) and experience rather than simply applying the
Duracell5) have applied AR technology to outdoor benefits of the technologies.
advertisements at bus stops.

They installed an AR monitor that looks like a
window at a bus stop in London and gave people
the experience of watching a falling meteorite.
Thanks to AR technology, those who would have
gone past the bus stop without much interest
were happy to come to a stop and see the ad.

Advertising using AR technology will develop
into a huge market in the future. The AR market,
which is being watched by global IT companies
such as Apple, Facebook, and Google, is the
fastest growing market among next-generation
technologies. AR is now an explosive core

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3) immersion 몰입
4) Pepsi 펩시(콜라 브랜드)
5) Duracell 듀라셀

37MYEONG-SHIN GIRLS' HIGH SCHOOL