Page 35 - myeong_shin_ebook_2019

2019 Eunoia

“Let's make a product that can reduce
the cooking time of housewives. That
way, housewives will open their wallets”
- Henry Heinz.

The first target of the Heinz company’
s advertisements was housewives living
in the city. It promoted the usefulness,
convenience, and healthiness of Heinz
to busy city housewives who had
no time to cook but had charge of
providing healthy food to their families. In the late 1880s, housewives in the United States were looking
for products that could shorten cooking time, but they thought that there was no product on the market
that they could trust and eat often. By disclosing the manufacturing process of their food, Heinz instilled
confidence in Heinz products. Since then, the Heinz plant has become an attraction for about 20,000
visitors each year.

In 1896, Henry Heinz saw a shoe
advertising banner reading "21 Styles"
and was inspired. He launched an ad
called "57 Items" because he believed
that the number seven, symbolizing
good luck, would charm his potential
customers. In fact, Heinz had more than
60 products, but the idea was that 57
would be easier to remember.

Heinz spread their products all over
the US and had huge success not only
with their products but also with their
advertising campaigns.

35MYEONG-SHIN GIRLS' HIGH SCHOOL