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Jeong Yoon-a

“Inssa” means insider, referring to someone
who gets along well with people while actively
participating in various events or gatherings.
In a modern sense, it refers to someone who
is intimate with people and while keeping up
with new trends. There is also a new trendy
marketing style called “Inssa marketing,” which is
gaining a lot of attention because it fits with the
trend of the times well.

In this article, we will explore influencer marketing that uses these new “influencers,”
leaders in the social media era in which we live. An influencer is defined as a person who
exercises influence on the internet. These influencers can be power-bloggers who run an
influential blog, SNS users with a large number of followers, or one-person broadcasting
hosts. Influencer marketing uses familiar and empathetic1) marketing practices to attract
consumers. What makes an influencer more effective is that anyone can become an
influencer if they have a personal channel and continue to work using various platforms
such as blogs, SNS platforms, or YouTube. This marketing style creates feelings of

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1) empathetic 공감할 수 있는

28 MYEONG-SHIN GIRLS' HIGH SCHOOL