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2018 Eunoia
The Fundamentals of Marketing:
Learn Analytical Methods!
Su-bin Park
Do you know what programs are most essential for entering the department of
business administration? They are enterprise analysis software systems. Enterprise
analysis can be done simply, but it is much better to use as a formal framework as
possible. Today, let’s learn these method for analysis. Most marketing analysis uses
SWOT analysis, 4P analysis, and STP analysis.
First, let’s look at SWOT analysis. SWOT is an abbreviation1) of strength, weakness,
opportunity, and threat and divides items into these categories. For example,
when Korean food companies enter the UK, the strengths are increasing interest
in Korean culture and increase demand through this interest. The weakness is
the lack of information needed to compete with existing companies' demand.
The opportunities are increasing interest to Korea, and the threat is the entry of
many other Korean companies. This is one of the most commonly used marketing
methods for thinking and analyzing various marketing strategies.
SWOT Analysis Example - Baskin Robbins
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1) abbreviation : 약자
17MYEONG-SHIN GIRLS' HIGH SCHOOL
