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Society

The second method is 4P analysis. 4P analysis is called a marketing mix and is an
abbreviation of place, price, promotion, and product. These four areas are more
specific and require more information compared to SWOT analysis.

4P Analysis Example - Baskin Robbins
The final strategy is STP analysis. You may be unfamiliar with this system, but
it's actually very popular and important for analysts. STP is an abbreviation of
segmentation2), targeting, and positioning for a target market. To explain it easily,
it is a way to understand the needs of consumers in a new market and analyze
exactly what a business will do in that market.

STP Analysis Example - Mega Study

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2) segmentation : 세분화

18 MYEONG-SHIN GIRLS' HIGH SCHOOL